Planning before shoot as much as you can. Making the location of the video go with the genre e.g hip hip - the streets or the ghetto.
Making the video different e.g film backwards.
The more different the video the more successful and memorable.
Making a timetable for your day so you can be organised. Making sure all locations are as close to you as possible.
Checking the location before filming, making sure there is enough room for everything you need to do.
Digital storyboard.
Blocking out your scenes (testing your scenes) BEFORE the filming day.
Think what cuts you could make in the editing process to help make it more interesting, there will always be advantages and disadvantages.
Having influences helps aid your own music video, have varied conventions.
If you want a location e.g Grafton Centre call up before hand to check for availiblity, or if you're veen allowed to shoot there.
FIRST 30 SECONDS CRUCIAL
Friday, 30 September 2011
Wednesday, 28 September 2011
Tuesday, 27 September 2011
Recce shots (location simular to our official location)
This is a similar location to what our official location is.
Friday, 23 September 2011
Mise en scene ideas
Costume.
We have decided that we should have a contrast in the costumes for out characters; in order to do this we have decided to use 'stereotypical' characters; and to use characters which would never normally talk to one another; again creating a complete contrast between the characters.
Character 1
Character 1 is going to seem the well spoken and intelligent character who has had a good education and also has a good job and in general has a very high quality of life. He/She will be dressed in extremely smart clothes perhaps a suit with shoes rather than trainers; the characters will perhaps have props such as a briefcase or handbag depending on the gender of the character. in general the character will seem like a stereotypical businessman/woman who is always tidy.
Character 2
Character 2 is the complete opposite to character 1 due to the fact that this character is going to be seen as a stereotypical 'Chav' who may be considered to live on a rough estate and to have no money and have a lower quality of life and not be able to afford the same things as character 1 can. Character 2 will be dressed in more casual clothes such as a tracksuit with high top trainers and be carrying an ipod and constantly texting. This character will be seen to be very untidy and in a sense scruff.
Overall because there will be an extreme difference between the costumes of each character it makes the other seem more stereotypical. For example because character 1 is very well dressed it will make character 2 look scruffy and very uneducated in comparison to character 1. Creating the perfect comparison that we want to achieve.
We have decided that we should have a contrast in the costumes for out characters; in order to do this we have decided to use 'stereotypical' characters; and to use characters which would never normally talk to one another; again creating a complete contrast between the characters.
Character 1
Character 1 is going to seem the well spoken and intelligent character who has had a good education and also has a good job and in general has a very high quality of life. He/She will be dressed in extremely smart clothes perhaps a suit with shoes rather than trainers; the characters will perhaps have props such as a briefcase or handbag depending on the gender of the character. in general the character will seem like a stereotypical businessman/woman who is always tidy.
Character 2
Character 2 is the complete opposite to character 1 due to the fact that this character is going to be seen as a stereotypical 'Chav' who may be considered to live on a rough estate and to have no money and have a lower quality of life and not be able to afford the same things as character 1 can. Character 2 will be dressed in more casual clothes such as a tracksuit with high top trainers and be carrying an ipod and constantly texting. This character will be seen to be very untidy and in a sense scruff.
Overall because there will be an extreme difference between the costumes of each character it makes the other seem more stereotypical. For example because character 1 is very well dressed it will make character 2 look scruffy and very uneducated in comparison to character 1. Creating the perfect comparison that we want to achieve.
Possible location.
We feel that this would be a suitable location for part of the song as it's a more quiet stretch of pathway which would help make it easier to do stop put animation. As it also has a tall bare fence/wall which would help in adding small bits of stop put animation that have no relevance to the song, however we feel it would help maintain the audiences attention to the video, giving it a quirky edge that may be easily recognizable.
Wednesday, 21 September 2011
Friday, 16 September 2011
Inspiration for a video for Sister Siam
This has been used as inspiration for the video as the stop animation used would work well with the timings of the lyrics and music.
An idea we have is of two people walking normally down the street along a big wall walking towards each other, as the song has a small amount of lyrics the visuals will have to dominate the video so that it keeps people watching. Ideas we have to do so are making it unusual and a bit of a head scratcher, but keeping the impression that it's all leading to something which we feel would help viewers keep watching because they want to know what it's all leading to.
Tuesday, 13 September 2011
Our Analysis of 2 music videos of our choice
Goodwin Analysis:
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).
1. The characteristics have shown a stereotypical narrative of being young and in love.
2. The relationship between the visuals and the lyrics of the video 'Best Thing I Ever Had' has been demonstrated by the slow pace of the video, this helps encapsulate the message that she is trying to convey through her words. This being to help increase the self confidence in woman.
3. The relationship between the music and visuals has been demonstrated to give the similar emotions to what the character portrayed is feeling.
4. Within Beyonce's videos she has always portrayed herself as a strong, independent woman, and is an icon for the modern woman.
5. The female body haas been represented as a proud statuesque figure of going against the stereotypical image of women in modern music videos and creating a new trend of music video.
1. This has shown the stereotypical dance/RnB of the choreography and the lasers giving it a good feel mood.
2. In this video there isn't a correlation between the dance moves and the song lyrics so it shows that the dance is more there to make the artist look good and allow him to show off without having to explain why.
3. The video style fits with the stereotypical beat of the song.
1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).
1. The characteristics have shown a stereotypical narrative of being young and in love.
2. The relationship between the visuals and the lyrics of the video 'Best Thing I Ever Had' has been demonstrated by the slow pace of the video, this helps encapsulate the message that she is trying to convey through her words. This being to help increase the self confidence in woman.
3. The relationship between the music and visuals has been demonstrated to give the similar emotions to what the character portrayed is feeling.
4. Within Beyonce's videos she has always portrayed herself as a strong, independent woman, and is an icon for the modern woman.
5. The female body haas been represented as a proud statuesque figure of going against the stereotypical image of women in modern music videos and creating a new trend of music video.
1. This has shown the stereotypical dance/RnB of the choreography and the lasers giving it a good feel mood.
2. In this video there isn't a correlation between the dance moves and the song lyrics so it shows that the dance is more there to make the artist look good and allow him to show off without having to explain why.
3. The video style fits with the stereotypical beat of the song.
VMA Analysis
MTV VMA's are for a variety of areas such as 'best male video' and 'best female video' and gets the public to vote for their favorites.
VMA's has a large target audience as it covers a range on different song genres and covers acts from different era's, not just current music.
The content of the VMA's varies, it had old music and new music but focuses on current acts like Beyonce and Lady Gaga etc. The content does vary over different genres but sticks to what is current as that is what people are most interested in. Genres range from artists that perform slow songs to rap songs, examples of this would be Adele and Lil Wayne.
Artists portray themselves how they would like to be seen at music awards shows, especially VMA's. Lady Gaga is a good example of this, as she is known for over the top outfits, and showed up dressed as a man for the show. Beyonce dressed up to show off her baby bump to announce her pregnancy. Nicki Minaj was often compared to Lady Gaga with her outfit for the VMA's as it was over the top, whereas artists lie Britney Spears who are more well known, showed up dressed normally in a black dress, rather than outfits she is normally associated with. Artists portray how they would like to be seen, for example, Nicki Minaj and Lady Gaga are changing their style of music, so change their image along with it.
VMA's has a large target audience as it covers a range on different song genres and covers acts from different era's, not just current music.
The content of the VMA's varies, it had old music and new music but focuses on current acts like Beyonce and Lady Gaga etc. The content does vary over different genres but sticks to what is current as that is what people are most interested in. Genres range from artists that perform slow songs to rap songs, examples of this would be Adele and Lil Wayne.
Artists portray themselves how they would like to be seen at music awards shows, especially VMA's. Lady Gaga is a good example of this, as she is known for over the top outfits, and showed up dressed as a man for the show. Beyonce dressed up to show off her baby bump to announce her pregnancy. Nicki Minaj was often compared to Lady Gaga with her outfit for the VMA's as it was over the top, whereas artists lie Britney Spears who are more well known, showed up dressed normally in a black dress, rather than outfits she is normally associated with. Artists portray how they would like to be seen, for example, Nicki Minaj and Lady Gaga are changing their style of music, so change their image along with it.
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