Our media product challenges the conventions of music videos as we don't have any lip syncing, this is due to the genre that our song falls under, which is not a mass market genre that doesn't rely on the artists face to sell the music. You can see evidence of Goodwins theory of a relationship between lyrics and visuals, for example, the lyrics "you go your way and I'll go mine" have been visibly translated to the screen as these lyrics are repeated throughout the song. With our Digipak we incorporated the use of Goodwins theory of music and visuals by using robots as we found the music to be slightly Techno/Robotic.
How effective is the combination of your main product and ancillary texts?
The combination of the CD cover and the Magazine Ad relate as in the colour Black is prodominantly used in both. However, the video is a contrast to the two ancillary texts as it it does not contain a lot of black, it's fast paced whereas even though the two ancillary texts are still shots, they strike you as more of a stationary product. Also, the actual video is quite adverse to the initial impression you'd get if you saw the CD cover and Magazine Ad prior.What have you learnt from your audience feedback?
What I've learnt from the audience feedback is that you don't have to conform religiously to the narrative in your video, however you relate to it then it makes it easier and watchable for the audience, and so gaining a better reaction. For instance, we made parts of our video funny which we feel is an uncommon trait to find in a music video.
How did you use new media technologies in the construction and research and planning and evaluation stages?
We used blogger to help create and map out our journey to overall end up with our final product, it helped us save work that we could only do on the computer then access it at home to carry on and build upon it. We couldn't have created our rough cuts and final cuts without Final Cut so this played a major roll in helping us to achieve this.
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