Evaluation - laura brett

1. In what ways does your media product use, develop or challenge forms and conventions for real media products?
We have challenged the godwin first point as our video we have no included stage performance's and lip syncing. We had chosen not to obey the first point as we wanted to make more of a comedy aspect to our video. our relationship between lyric and visuals connects with the godwin analysis as our final video contrasts with the lyrics like narrating a story. the relationship between the music and the visuals a lot different. As the genre to our band was 'indie rock' there was only one visual to go with that which was colour. So we challenged it and made it completely different.

How effective is the combination of your main product and ancillary texts?Music video, digi pack and the magazine ad all work as a promotional package. the magazine ad helps promote the out coming CD being the digi pack. And then the CD promoting the video. the image the create for the artist is all like a first impression of the whole of the digi pack, and for me first impressions are crucial.

What have you learnt from your audience?
our feed back on our initial pitch helped a lot and was very fair. We got -
Good Editing - The clothes changing were good.
Comical performance fit in well with the genre of the song.
There is no story line but it fits in with the song, especially with the comical effect, it relates to the song but not directly as there is no relationship between the visuals and the lyrics apart from going separate ways.
The concept we had was good.
Craig's performance was good.
The upbeat tempo and genre of the song has a good relationship with the visuals.
What little lyrics there were fitted well with what was going on. "You go your way and I go mine" shows them going opposite directions after a confrontation. But as the song progresses they come back to each other, contrasting the lyrics and visuals.

How did you use new media technologies in the construction and research and planning and evaluation stages?
At first we had used blogger to create a diary of what we had been doing and the making of our video, second of all we used cameras such as camcorders and still cameras to create storyboards and filming for our final videos. then using final cut to edit our videos. Photoshop helped us with the advertisement also.